A document through which two parties (the publisher and the client) form a relationship whereby the publisher agrees to publish the client's advertising content on a website that the publisher owns or operates is called an Online Advertising Agreement.
A document through which two parties (the publisher and the client), form a relationship whereby the publisher agrees to publish the client's advertising content on a website that the publisher owns or operates is called an Online Advertising Agreement. Usually, only certain types of advertising (such as banners, click-throughs, or multimedia) are covered within an Online Advertising Agreement.
This document differs from an Affiliate Agreement (ideti linka), as the relationship in this document is a mutual one.
You fill out a form. The document is created before your eyes as you respond to the questions.
At the end, you receive it in Word and PDF formats. You can modify it and reuse it.
The person filling the document has to indicate pertinent identifying details of the publisher (such as his name and the website). Also, it is required to include information on the client's business model, as well as specific advertisement information, as previously mentioned.
There will also be general contract provisions included, which cover the state location for any disputes.
A completed document should be printed and signed by both parties. We recommend keeping copies in case any future disputes arise.
Both Federal and specific-state laws govern the Online Advertising Agreement. They cover general contract principles, such as formation and mutual understanding. In the US, the Federal Trade Commission, or FTC, oversees online advertising and has specific requirements for areas of that advertising, such as affiliate disclosures.